Differentiate or die. That's the mountain that all tech startups must climb. I wrote an article about it and BuiltIn.com was kind enough to publish it. When the Product Does All the Talking, Where Does Brand Marketing Fit In? Reaching the Builtin.com Audience In the...
Rosser Reeves, Ad Legend
Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and...
Between Tears
by David Burn Between tears Room for unbridled fears A change of gears Open ears Seeing with mirrors Doubt reappears The unruly crowd leers There are facetious cheers A cascading veil of years A quiver of spears Between tears News smears and confusion interferes...
Best New Music of 2020
2020 has been a mess of a year on so many levels. For one, live music came to a total standstill. We are still standing still during this last week of the year. Thankfully, when times get tough, artists get busy. What did not stop this year is the writing and...
Two Copywriters, One Shared Vision for Fostering Creative Excellence
I was honored when a colleague reached out to me recently and requested an interview to run on his company's blog. Todd Anthony and I have been in the same social media orbit for years. Todd, who is executive creative director at Pinwheel Content in the Bay Area asked...