RFPs Are a Waste of Precious Time

There’s a wealth of highly specialized marketing talent available to brands today, but few brand managers know exactly where to look to find a good fit for their most pressing needs.  Sure, the brand manager may read the trades — and maybe she has a robust network of...

Ad Legends Who Shaped the Modern Craft of Advertising

Ad Legends Who Shaped the Modern Craft of Advertising

TikTok challenges, retargeting ads, GDPR, crypto, and cookies? Is this the advertising business that we inhabit today? It feels foreign and disorienting. It's not that the pace of change is too great. It's that we refuse to pause and assess the value of the shiny new...

Tom Burrell, Ad Legend

Tom Burrell was born in 1939 and he grew up on Chicago's South Side. When he entered the advertising agency business in 1961, he was the only black person in the entire city of Chicago working in the field. To say that Burrell is a maverick is too tame. He's a...

Lester Wunderman, Ad Legend

"Data is an expense – knowledge is a bargain. Collect only data that can become information, which, in turn, can become knowledge. Only knowledge can build on success and minimize failure. A company is no better than what it knows." —Lester Wunderman, from his book...