RFPs Are a Waste of Precious Time

There’s a wealth of highly specialized marketing talent available to brands today, but few brand managers know exactly where to look to find a good fit for their most pressing needs.  Sure, the brand manager may read the trades — and maybe she has a robust network of...

More Twitter Love from CA!

More Twitter Love from CA!

The person who runs the Communication Arts Twitter account likes the #AdLegends series on Adpulp.com. I am grateful. CA is the creative industry's standard-bearer, and each Tweet sent from @CommArts is seen by a segment of the magazine's 81,300 followers....

The Answer To the Brand Riddle Is Consistent Investment

Differentiate or die. That's the mountain that all tech startups must climb. I wrote an article about it and BuiltIn.com was kind enough to publish it. When the Product Does All the Talking, Where Does Brand Marketing Fit In? Reaching the Builtin.com Audience In the...