I was invited to speak to undergraduates at the Stan Richards School of Advertising & PR at the University of Texas. The invite came from the Association of National Advertisers in New York City. The suggested topic for this guest lecture was "My Work as a...
There’s a wealth of highly specialized marketing talent available to brands today, but few brand managers know exactly where to look to find a good fit for their most pressing needs. Sure, the brand manager may read the trades — and maybe she has a robust network of...
The person who runs the Communication Arts Twitter account likes the #AdLegends series on Adpulp.com. I am grateful. CA is the creative industry's standard-bearer, and each Tweet sent from @CommArts is seen by a segment of the magazine's 81,300 followers....
Differentiate or die. That's the mountain that all tech startups must climb. I wrote an article about it and BuiltIn.com was kind enough to publish it. When the Product Does All the Talking, Where Does Brand Marketing Fit In? Reaching the Builtin.com Audience In the...
I was honored when a colleague reached out to me recently and requested an interview to run on his company's blog. Todd Anthony and I have been in the same social media orbit for years. Todd, who is executive creative director at Pinwheel Content in the Bay Area asked...