There’s a wealth of highly specialized marketing talent available to brands today, but few brand managers know exactly where to look to find a good fit for their most pressing needs. Sure, the brand manager may read the trades — and maybe …
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More Twitter Love from CA!
The person who runs the Communication Arts Twitter account likes the #AdLegends series on Adpulp.com. I am grateful. CA is the creative industry's standard-bearer, and each Tweet sent from @CommArts is seen by a segment of the magazine's 81,300 …
The Answer To the Brand Riddle Is Consistent Investment
Differentiate or die. That's the mountain that all tech startups must climb. I wrote an article about it and BuiltIn.com was kind enough to publish it. When the Product Does All the Talking, Where Does Brand Marketing Fit In? In the …
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Two Copywriters, One Shared Vision for Fostering Creative Excellence
I was honored when a colleague reached out to me recently and requested an interview to run on his company's blog. Todd Anthony and I have been in the same social media orbit for years. Todd, who is executive creative director at Pinwheel Content …
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Design Internship Featured in Franklin & Marshall College News
I graduated with a B.A. in English from Franklin & Marshall College in 1987. Yuhang Wang graduated from F&M in May with a B.A. in Art. Last summer, Yuhang reached out to me via F&M's True Blue Network, and asked if I could help …
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