More Twitter Love from CA!

More Twitter Love from CA!

The person who runs the Communication Arts Twitter account likes the #AdLegends series on Adpulp.com. I am grateful. CA is the creative industry's standard-bearer, and each Tweet sent from @CommArts is seen by a segment of the magazine's 81,300 followers....

Phyllis Robinson, Ad Legend

Phyllis Kenner Robinson was born in New York City on Oct. 22, 1921. At age seven she declared her desire to become a poet. A few years later, she updated her ambitions. Unlike her peers, she knew she wanted to write advertisements from an early age. "I can remember...

Bill Bernbach, Ad Legend

Bill Bernbach is the most quoted, most respected, and most beloved advertising man in history. The Jewish kid from Brooklyn changed the score on Madison Avenue, and we continue to thank him for that. Bernbach graduated from NYU in 1933. After working in the creative...

David Ogilvy, Ad Legend

David Ogilvy literally wrote the books on the advertising industry. He wrote the bestselling Confessions of an Advertising Man, and then followed it up with Ogilvy on Advertising. Both books continue to be widely read by students and practitioners today and are...

The Answer To the Brand Riddle Is Consistent Investment

Differentiate or die. That's the mountain that all tech startups must climb. I wrote an article about it and BuiltIn.com was kind enough to publish it. When the Product Does All the Talking, Where Does Brand Marketing Fit In? Reaching the Builtin.com Audience In the...