Without Clear Compelling Writing, There Is No Point
Ad legend, Leo Burnett once said, “There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’” In my book, the smart sell is the one that respects and favors the customer.
This is why all quality writing starts with an informative “walk” in the reader’s shoes. To connect with people in today’s marketplace, you can’t just state your offer. You need to cast a spell.
Great teams know and practice the fundamentals. This is true in sports, as it is in business.
A brand with no plan is a brand out to sea, and that is nowhere to be. Let me help you navigate the demands of multiple audiences across a wide mix of media. When you point the brand to your company’s true north, everyone knows why you matter to them.
Adpulp.com, now in its 16th year, presents readers with unique inside-the-industry perspectives and maker’s know-how.
Adpulp.com is the media side of my media/marketing coin. It’s also a rich compost for IP creation.
In 2019, we rolled out the Ad Legends Workshop. Now, we’re about to publish a book of interviews with industry icons, rebels, and rulers.
Stale or Ambiguous Copy Never Works
Poorly Written Copy Costs You A Lot of Money
Don’t waste your money or your reader’s time with pointless, meandering fluff.
With great storytelling on your side, you will make meaning, forge bonds, and deepen commitments.
Hear David on TBWA\Chiat\Day’s “The Disruptor Series” podcast: