It’s nice to be liked. As a writer, it’s even better to be read and promoted. In the past year plus, Communication Arts (@CommArts) has shared my writing about developments in media, marketing, and advertising a total of six different times on Twitter.
.@davidburn on Assembly Required, a short documentary about the creative process and the importance of healthy teams. https://t.co/Kpir0RrzBN pic.twitter.com/SoWRTbjIv2
— Communication Arts (@CommArts) May 24, 2024
.@davidburn on when content degrades and distracts, advertising suffers too. https://t.co/oajWMseQLh pic.twitter.com/5aZGhHUguD
— Communication Arts (@CommArts) May 2, 2024
.@davidburn on why AI is not the problem, lack of original thinking is the problem. https://t.co/EueSQkIn55 pic.twitter.com/UBRaULu1Xx
— Communication Arts (@CommArts) March 19, 2024
.@davidburn on AARP’s battle against ad industry’s ageist hiring practices. https://t.co/BbXz5U7O4S pic.twitter.com/EA6AeM3GMS
— Communication Arts (@CommArts) February 20, 2024
.@davidburn on why the best brand strategists are change agents. https://t.co/YKBVGYBfUS pic.twitter.com/f5aMYuFI4c
— Communication Arts (@CommArts) November 20, 2023
.@davidburn on why advertising needs to remember its forgotten fundamentals. https://t.co/Hi5YRi27Cg pic.twitter.com/1SRFPatGXr
— Communication Arts (@CommArts) May 10, 2023
Starting in 2018, CA has promoted my writing a total of 21 times.
I’m humbled and astounded by this. I also feel like sometimes I’m writing for an audience of one on Adpulp.com. Nevertheless, I can’t complain. If you only have one reader but the reader is influential and supportive of your work, it might inspire you to carry on.
And you might need to be inspired on a long journey. Adpulp.com is a project that turns 20 years old in October. I’ve tried to give it up many times, including recently when I took the site offline for the first time. I could share with you the ins and outs of why I did that, and why I chose to restore it, but it’s not all that interesting.
What remains interesting to me is the use of media, marketing, and advertising to move people. Brilliant campaigns can change people’s minds and behaviors. Persuasion is powerful. I’m inclined to continue my study of it and to share some of the writing that results.
Previously: More Twitter Love from CA! and CA!