When Brands Overruneth

by | May 23, 2004

Naomi Klein, Canadian journalist and author, caught my attention with her forthright reporting from Iraq. Which led me to her book-length anti-capitalist critique, No Logo: Taking Aim at the Brand Bullies, a work I find perversely fascinating, given my occupation as a corporate scribe. Ironically, the No Logo Web site leverages the No Logo brand quite well.