The Music Business Is In Jack White’s Hands

by | Mar 13, 2009

Jack White has no concept of down time. He’s always inventing and doing. That’s what great artists do–they produce day in and day out year after year.

According to The New York Times, White has a new band, his third. Being in White Stripes and The Raconteurs would be more than a normal musician could handle. White’s not normal. He’s now the drummer (not guitar player) for The Dead Weather.

The new band features Alison Mosshart of the London duo the Kills as its lead singer, Dean Fertita, from Queens of the Stone Age, is the guitarist, and Jack Lawrence, also of the Raconteurs, plays the bass.

But why stop at three bands? Why not touch every base in the music business arena?

To that end, White has opened Third Man Records in an industrial neighborhood several blocks south of Nashville’s Lower Broadway honky-tonk district. At a recent opening of the space for 150 friends, White said the building will also house a small record store concentrating on vinyl albums and 45s and a darkroom: a full-service facility for bands to practice, record and release music as fast as possible.

“It’s certainly not lucrative to open a record company now, between the recession and where the music business is,” he said. “But this is what I love to do, put music in people’s hands.”