Here’s an idea…let’s change the “American Way of Life” for the better.
According to Wikipedia, the concept of clean coal is said to be a solution to climate change and global warming by coal industry groups, while environmental groups believe it is greenwash. Greenpeace is a major opponent of the concept because emissions and wastes are not avoided, but are transferred from one waste stream to another.
As for the ad itself, the argument is built on fear and that’s not what we need to move forward as a nation. Does fear motivate? Certainly, but it’s an unethical tactic. Why not tout the strengths of coal industry’s claims? Why not convince people with irrefutable facts? I’m inclined to believe the coal industry doesn’t have those facts. If they did their ad agency would have mined them.