RFPs Are a Waste of Precious Time

by | Dec 1, 2021

There’s a wealth of highly specialized marketing talent available to brands today, but few brand managers know exactly where to look to find a good fit for their most pressing needs. 

Sure, the brand manager may read the trades — and maybe she has a robust network of peers to tap for recommendations — but that’s not the most reliable pathway to take when the business need is acute and the need for an answer is long past due.

Enter the request for proposal. RFPs are commonplace today, and they are often dismissed by savvy new-business professionals as a waste of human resources. If a client sends out 20 or more RFPs and then has a handful returned to sift through and assess, there will be more losers than winners. That’s just math.

Read the entire piece on Builtin.com.