Without Clear Compelling Writing, There Is No Point
Ad legend, Leo Burnett once said, “There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’” In my book, the smart sell is the one that respects and favors the customer.
This is why all quality writing starts with an informative “walk” in the reader’s shoes. To connect with people in today’s marketplace, you can’t just state your offer. You need to cast a spell.
The Ad Legends Workshop
Great teams know and practice the fundamentals. This is true in sports, as it is in business.
David Burn is the thought leader’s thought leader. In an industry of writers and idea people, his insight and expertise stand out from the hubbub. David brings a fearless point of view with a seemingly endless supply of fresh thinking.
Sally Hogshead
Brand Planning and Advising
A brand with no plan is a brand out to sea, and that is nowhere to be. Let me help you navigate the demands of multiple audiences across a wide mix of media. When you point the brand to your company’s true north, everyone knows why you matter to them.
David’s investment in our success is palpable to our team and shows up in the product. It’s such a pleasure to work with an agency that’s aligned with our ethos, and our ever-evolving, often complex needs.
Brooks Berg, State Director, Danville Services of Oregon