
Without Clear Compelling Writing, There Is No Point
Ad legend, Leo Burnett once said, “There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’” In my book, the smart sell is the one that respects and favors the customer.
This is why all quality writing starts with an informative “walk” in the reader’s shoes. To connect with people in today’s marketplace, you can’t just state your offer. You need to cast a spell.

The Ad Legends Workshop
Great teams know and practice the fundamentals. This is true in sports, as it is in business.
David Burn is the thought leader’s thought leader. In an industry of writers and idea people, his insight and expertise stand out from the hubbub. David brings a fearless point of view with a seemingly endless supply of fresh thinking.
Sally Hogshead

Brand Planning and Advising
A brand with no plan is a brand out to sea, and that is nowhere to be. Let me help you navigate the demands of multiple audiences across a wide mix of media. When you point the brand to your company’s true north, everyone knows why you matter to them.
David’s investment in our success is palpable to our team and shows up in the product. It’s such a pleasure to work with an agency that’s aligned with our ethos, and our ever-evolving, often complex needs.
Brooks Berg, State Director, Danville Services of Oregon

The Practitioner’s Point of View
Adpulp.com presents readers with unique inside-the-industry perspectives and maker’s know-how.
Adpulp.com is the media side of my media/marketing coin. It’s also a rich compost for IP creation.
In 2019, we rolled out the Ad Legends Workshop. Now, we’re about to publish a book of interviews with industry icons, rebels, and rulers.
Stale or Ambiguous Copy Never Works
Poorly Written Copy Costs You A Lot of Money
Don’t waste your money or your reader’s time with pointless, meandering fluff.
With great storytelling on your side, you will make meaning, forge bonds, and deepen commitments.
Hear David on TBWA\Chiat\Day’s “The Disruptor Series” podcast: