Once upon a time, we used to stand around the water fountain and or coffee pot and discuss ads for a few minutes before heading back to our designated cubicle.
Today, Dan Goldgeier and I meet on Zoom to chat about the business. New tech, same compulsion.
Did you know?
- Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent
- 54% of podcast consumers say they think about buying advertised products
- 2 million podcasts are registered by Google
- The podcast advertising market grew 48% last year, to $708 million, according to an IAB/PwC report