Online Focus

by | Mar 31, 2007

Editor & Publisher picked up a Poynter study on media consumption.

In a surprise finding, online readers finish news stories more often than those who read in print, according to the Poynter Institute’s Eyetrack study released Wednesday at the American Society of Newspaper Editors conference here.

When readers chose to read an online story, they usually read an average of 77% of the story, compared to 62% in broadsheets and 57% in tabloids.

In addition, nearly two-thirds of online readers read all of the text of a particular story once they began to read it, the survey revealed. In print, 68% of tabloid readers continued reading a specific story through the jump to another page, while 59% did so in broadsheet reading.