Make Wake Then Make Cake

by | Jul 12, 2004

Ad persons with blogs more popular than my own are using their media properties to find work, among other things. I like the idea, although I do not know how many potential buyers of creative services exist among my readership here.

Perhaps, a broadening of my job description is in order. In my last two agency jobs I began to shift my focus away from winning a Lion or Pencil (not that I was in position to be so honored) and toward the development of new areas I believe have the potential to remake the agency services game. Specifically, I’m talking about the potential in Internet radio, Wikis, and blogs as tools that can help marketers define and develop a truer branded voice.

It’s been said for every Gold Pencil earned, you can add 20 grand to your salary. Thus, the lingering allure.