“Everyone likes to seek praise. But criticism is much more useful: it gives you progress. In concrete terms praise doesn’t add anything. You know, never be afraid to ask because first you get to know and secondly there’s always someone happy to tell you. Seeking criticism goes against our culture but I don’t understand why: praise just allows you to prove to yourself that your work is good. It will probably be OK. But it won’t be great. It’s better to ask, ‘What’s wrong with it?’”-Paul Arden, a surly Brit with 40+ years in advertising
Paul Arden looking the part