Bill Bernbach is the most quoted, most respected, and most beloved advertising man in history. The Jewish kid from Brooklyn changed the score on Madison Avenue, and we continue to thank him for that. Bernbach graduated from NYU in 1933. After working in the creative...
David Ogilvy, Ad Legend
David Ogilvy literally wrote the books on the advertising industry. He wrote the bestselling Confessions of an Advertising Man, and then followed it up with Ogilvy on Advertising. Both books continue to be widely read by students and practitioners today and are...
The Answer To the Brand Riddle Is Consistent Investment
Differentiate or die. That's the mountain that all tech startups must climb. I wrote an article about it and BuiltIn.com was kind enough to publish it. When the Product Does All the Talking, Where Does Brand Marketing Fit In? Reaching the Builtin.com Audience In the...
Rosser Reeves, Ad Legend
Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and...
Between Tears
by David Burn Between tears Room for unbridled fears A change of gears Open ears Seeing with mirrors Doubt reappears The unruly crowd leers There are facetious cheers A cascading veil of years A quiver of spears Between tears News smears and confusion interferes...