On Nov. 4, Oregon voters will decide the fate of Measure 92, which would make the state one of the few in the country to require labeling of GMO foods.
Opponents of the measure, mainly food manufacturers and chemical companies, have pumped more than $7 million into the No on 92 Coalition effort. If you watch TV in the Portland area, the following spot is running regularly:
Proponents of the measure so far have raised about $4.5 million, according to Oregon Secretary of State financial filings. I have not seen this spot on TV:
Meanwhile, The Oregonian reports that Measure 92 is on track to become the costliest in Oregon history in terms of campaign contributions.
Interestingly, Ben & Jerry’s is one food manufacturer that is solidly for the measure. In fact, Jerry Greenfiled, CEO and co-founder of Ben & Jerry’s Ice Cream, flew to Portland for a “ceremonial” rebranding of Fudge Brownie to Food Fight Fudge Brownie.
We live in an information-rich society. Honestly, a shopper today may want to scan any and every grocery store item for nutritional data, menu ideas and sourcing, packaging and transit information.
Knowledge is power, and transparency is the reality of our time. Food growers, manufacturers and retailers can sway shoppers with rich information (a truer form of marketing). Provide the food, and the facts about the food—that’s the recipe for eat and repeat.