YACHT lights me up. Their grooves are infectious and the meaning in their work is at times profound.

I know this is high praise for any artist, but it’s not everyday that a New New Wave band with deep philosophical underpinnings kicks ass like YACHT kicks ass.

“The Earth, the Earth, the Earth is on fire. We don’t have no daughter. Let the mother fucker burn.”

Pop lyrics with juxtaposing ideas. That’s fresh. “Jona Bechtolt and Claire L. Evans make anthemic power jams, play them backwards and soak them in nearly-psychedelic cherry cola inspired live shows,” writes IFC.

“Utopia/Dystopia” is my favorite song right now. Which is kind of amazing considering I generally do not enjoy techno. Of course, YACHT can’t be defined merely as techno. The band is clearly borne of DEVO’s rib, and I respect their weirdness and ability immensely. But there’s more here. YACHT makes you dance and feel good — all while thinking interesting thoughts.

According to YACHT’s Mission Statement:

YACHT is a Band, Belief System, and Business conducted by Jona Bechtolt and Claire L. Evans of Marfa, Texas and Los Angeles, CA, USA. All people are welcome to become members of YACHT. Accordingly, YACHT is and always will be what YACHT is when YACHT is standing before you.

In addition to five studio albums, YACHT is the author of The Secret Teachings of the Mystery Lights: A Handbook on Overcoming Humanity and Becoming Your Own God, which you can download for on iTunes.

Evans is also a well respected science writer, who “examines the intersections between art, science, technology, culture, and all the lunatic fringes in between.”

Alas, YACHT believes, as I do, in the power of place. In fact, they operate in a Western American Utopian Triangle of their own making — with Marfa, Los Angeles and Portland as the three points in their geographic/geometric formation. My own Western American Utopian Triangle is configured differently — with Omaha, San Francisco and Seattle as my three axis points. Either way, I am charmed by the idea of a vast spiritual territory and the exceptional work of this provocative band.

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About David Burn

Writer, strategist and brand builder.

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Art, Music, Oregon, Place, The Environment