Carlos Santana is one of my musical heros. He’s also a board member and part owner of premium spirits brand, Tequila Casa Noble.

I don’t drink a lot of tequila, and I can’t say that I have ever tried Casa Noble, but now that I know Carlos’ role in the company, I will give the product a sip or two. Yes, it’s that easy to get me to sample the product. We’ll see about cost, taste, availability and all the rest.

I have to say, I love that Carlos reveals himself in the video, but the construction of the piece isn’t beautifully rendered, as it needs to be. Premium brands need to go all out on their production values, or doubt creeps in.

Speaking of Carlos and doubt creeping in, did you hear he’s doing a two-year “residency” at House of Blues in Las Vegas? I may find myself attending some of these shows, but I can’t help reflecting on how this is an unfamiliar time in rock and roll. For one, ticket prices to live shows are freaking outrageous.

Grateful Dead’s bass player, Phil Lesh, is also about to embark on a residency program at his own venue, Terrapin Crossroads in San Rafael, Calif. His opening ten-night run is just about sold out, although it looks like there are a couple $300 VIP tickets and $150 general admission tickets remaining. It’s enough to lead a psychedelic rock fan to drink.

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