Palmetto Bluff is so Hollywood. A couple of years ago, Oscar attendees received free vacations at the exclusive May River resort. Now, the property is benefitting from free advertising care of the CBS daytime soap opera “The Young and the Restless.”

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On the sopa, characters Nikki and Victoria Newman are busy developing fictitious “Clear Springs,” a community taking its cues from the very real Palmetto Bluff.

Palmetto Bluff gets this free publicity in exchange for providing the show with artwork to use as a prop, which is a pretty sweet deal considering product placement deals can run into the millions of dollars.

Tom Gardo, a spokesman for the Inn at Palmetto Bluff commenting on incremental business said, “It’s been great for us.”

Crescent Resources, a unit of Duke Energy, developed the property. The Inn at Palmetto Bluff is run by California-based Auberge Resorts.

[via The Island Packet]

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About David Burn

Writer, strategist and brand builder.

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Advertising, Lowcountry