Burnin’

Steffan Postaer’s apocalyptic novel, The Last Generation is out. I have yet to order it from Amazon, but I soon will, as I look forward to learning more about the writer and the stories he tells. Mr. Postaer is a copywriter, like me, but unlike me he is Executive Creative Director at LB Works in Chicago and famous within the industry for his Altoids work.

Making ads is not all that different from making books. And knowing how to do both is a good thing, since making ads fails to satisfy the soul and making books rarely pays the bills.

My peer-to-peer file sharing experience has been pretty limited. I do acquire and share various sound files, mostly all legal (since the bands I enjoy promote live concert taping and file sharing among fans), and I have had friends rip and burn expensive software for me, but yesterday I took the next step and downloaded Macromedia’s Dreamweaver, complete with license number, via Lime Wire’s peer-to-peer software and file sharing community.

If I’m a Macromedia employee or shareholder I’m pissed. Unless I can adjust to a new way of thinking about transactions in this shifty hypertext environment. If I can see file-sharers as early adopters of my product and key to creating buzz and value-added technical troubleshooting to boot. Then, I might be okay with these “free” transactions.